And let me tell you why.
I just finished the final session of a 4-session coaching package I had with a wonderful coach. Earlier in the year, when I was feeling the need for that special input, expertise and support a coach provides, I was deciding which coach to go with. Because in all honesty, I know a lot of very very good ones.
And I listed them up and thought about what I wanted.
- Understanding of the Japan context
- In my industry (well of course if they’re a coach lol!) but also facilitating and coaching in corporate
- Solid business background (nice to have)
- I like them
- I trust them
- I have a hunch they use some interesting techniques (I was right – it was terrific)
But the clincher for me was that when I had met this coach for afternoon tea and travelled all the way across town to meet her in her hotel (because I like her), we were sharing stories from the facilitation trenches and she told me about how, in a recent facilitation, she had sensed the need for a certain thing to happen at the close of a co-facilitated programme and had said to her group and the co-facilitator, “I’m going to do this now…” and he had SHUT HER DOWN and said no, we don’t have time and took over. And she let it happen. Even though she knew it would be best for the group and she could fit it in.
She told me she had gone home and cried and cried. And as she told me, her eyes filled up with tears and she gently wept. I did what we coaches call ‘hold the space’. Which means, I let that happen and just quietly and gently empathised until her feeling was played out. And then she was done and we talked about it some more. And other stuff.
THIS IS WHY I HIRED HER.
I mean this woman went to Oxbridge, has an MBA, worked for a huge chemical company and is qualified up the wazoo. But when it came to decision time it was her willingness to keep it real. Be vulnerable, and courageous and not only tell one of her peers this story but also weep her way through it in a hotel lobby tea room.
This kind of genuine feminine conversation is what turns me on.
A low-drama absolutely authentic sharing of a story and an experience.
Her emotion instigated transaction between us.
I paid for her service because I believed in her genuine, vulnerable badass willingness to show authentic emotion. And thus, create genuine connection.
EMOTION CAN MAKE YOU MONEY.
Here is your proof.
Disclaimer: I am not sugesting you start adding crying into your marketing or into your corporate life or say for example into an interview for your dream job. But authenticity is irresistible to the right people for you. And being savvy enough to know where and when to show it in a low-drama, highly-genuine fashion will help people get access to who you really are and what you really have to offer. I can help you with this.